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What Types of Goals Should I be Tracking on My Website?

Websites have multiple purposes


Examples of Tasks
  • Learn about a specific subject
  • Research solutions to a specific problem
  • Try out a product to see if it fits a need
  • Find contact information
  • Make a purchase


Examples of Goals
  • Signing up for a newsletter
  • Gathering product specifications
  • Downloading a trial version
  • Viewing a Webinar related to your services
  • Purchasing an item from your online store

Contrary to popular belief, websites do not exist to provide information about our companies to millions of highly engaged visitors eager to sift through buzz words and self-absorbed content.

Visitors come to our websites to complete specific tasks

As website owners, it's important for us to provide the ability for our visitors to complete tasks in the least amount of time possible, ensuring that they have a satisfying end-user experience.

We need to identify key tasks and translate them into measurable goals

From our own, sometimes selfish perspective, websites exist for a variety of reasons:

  • Online store fronts make money
  • Customer Service portals answer questions and reduce phone and email support costs
  • Corporate websites provide information to help you sell your products and services
  • Online resumes show off your portfolio and professional capabilities
  • Non-Profit sites drive awareness and increase donations of time and money
Set measurable targets for your website

No matter which category your site falls into, there are concrete measurements available to allow you to track achievements and identify areas for improvement. For example:

  • Tracking the number of visitors that visit a particular page on your website can indicate how many people were able to sign up for a newsletter, complete a purchase, or get directions to your store.
  • Analyzing the time spent by visitors can indicate how interested they are in what you have to say.
  • Counting the number of pages that a support customer needs to navigate through in order to find the answer to his or her question can indicate how easily customers are able to find the answers they are looking for.

Synergy Stats tracks goals based on specific landing pages, total time spent during a visit, and page view thresholds.

If you're interested in tracking these types of goals on your website, sign up for a 2-week free trial today.